A brand experience celebrating a century of the nation’s favourite biscuit
Some anniversaries deserve more than cake.
In collaboration with St Marks Studios and Arthur Agency, we created all the artwork and visual identity for a brand experience celebrating 100 years of the McVitie’s Chocolate Digestive.
Client
MCVITIE’S
Services
ARTWORK / EXPERIENCE DESIGN / CREATIVE DIRECTION
Year
2025
Overview
The brief: celebrate 100 years of the McVitie’s Chocolate Digestive in a way that felt nostalgic, joyful, and unmistakably British.
We were tasked with designing all of the artwork for the experience – from large-scale graphics to supporting visuals – helping transform a century of brand heritage into a living, walk-through story.
Tactics
Working closely with the creative and production teams, we delivered every visual element of the space – ensuring a consistent tone across print, display, and environment.
- Designed artwork and brand assets for the experience
- Created layouts and large-format designs for installation
- Collaborated with St Marks Studios and Arthur Agency to maintain visual consistency from concept to execution
HONEST Results
The experience brought McVitie’s heritage to life – playful, polished, and proudly British.
Our artwork became the visual backbone of the event, connecting past and present through a century of chocolate and craft.
