Exploring animation as a tool for tech storytelling
Sometimes the ideas that feel the hardest to explain are the ones worth chasing.
Working with Jonny and the team at MightyGiant, we helped shape the concept, narrative and script for a video designed to bring an unseen tech product to life without ever showing the product itself.
Client
MightyGiant
Services
CONCEPT CREATION / SCRIPT WRITING / CREATIVE DIRECTION
Year
2024
Overview
Animation is a powerful way to explain the abstract, the complex, and occasionally, the absurd. When nothing physical exists to point a camera at, you need to find new ways to illustrate a story.
MightyGiant brought us in to help define that story – building a creative framework and script that would guide the animation and give shape to a product that, for now, only lived in the imagination.
Tactics
Working closely with the MightyGiant team, we developed the foundations of the video through a clear, collaborative process:
- Developed the central concept and narrative structure
- Wrote the script and defined tone, rhythm, and flow
- Supported creative direction to ensure consistency through production
HONEST Results
The final video delivered a clear, engaging narrative for a tech product that couldn’t be shown or named.
The concept and script became the backbone of the piece, giving MightyGiant the structure they needed to craft a polished, confident animation.